Most South African growers of crops like ours sell them fresh to a processor. We chose to dry, grade and pack on our own farm, because that is where quality is kept or lost. It also means we can show a buyer exactly where each bag came from.
Our first year went into groundwork: preparing land and premises for organic compliance, getting certified by Ecocert, planting chilli, peppermint, thyme, turmeric and ginger, and signing our first offtake agreement with a buyer in Germany. Chilli, peppermint and thyme are now dried and packed for export.
We are growing on purpose, not in a hurry. The crops we sell are the ones we can grow, process and document properly. The others stay in trials until they meet that standard.